Bridgestone NZ Ltd
  • 04-May-2018 to 04-Jun-2018 (IDLE)
  • Auckland, AUK, NZL
  • Full Time

Discounted healthcare plan, gym on site, public transport subsidy, career growth and development

This position is responsible for the strategic development and execution of marketing initiatives to increase sales; acquire and retain customers; improve brand equity; and enhance internal and external customer service. This activity ranges from project-based to administrative in nature, and primarily supports Bridgestone New Zealand Limited's retail networks - Bridgestone Select, Bridgestone Tyre Centre and Tony's Tyre Service, with peripheral activity encompassing other areas of the business, including corporate and commercial initiatives

The role of Promotions Coordinator is responsible for the effective development, implementation/administration and ongoing management of specific aspects of the marketing plan pertaining to sales support; customer acquisition and retention; the improvement of brand equity; and the enhancement of internal and external customer service. This includes but is not limited to:

Planning, preparing and implementing digital retail advertising and managing digital advertising campaigns, as directed by Retail Specialist.

  • Support of online retail development project, as directed by Retail Specialist.
  • Assisting with annual budget and retail marketing plan development.
  • Assisting in the development, management and implementation of retail channel development strategies.
  • Gathering and organising information to plan and improve the performance of retention marketing campaigns, relative to business objectives.
  • Monitoring and analysing promotion results to determine cost effectiveness of retention and loyalty campaigns. Proactively recommended improvements where required.
  • Tracking program budgets and expenses and campaign response rates to evaluate campaign effectiveness based on program objectives. This includes proactively recommending improvements where required.
  • Directing, motivating and communicating incentive and promotional activity with internal stakeholders, ensuring effective implementation of promotional programs.
Bridgestone NZ Ltd
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